We recently shot our latest campaign in the heart of Mayfair, a neighbourhood that perfectly blends opulent architecture with a stylish crowd. Our goal was to capture the enchanting fusion of timeless elegance and modern luxury found in AJOSEPO jewellery, all set against the stunning backdrop of London’s most iconic landmarks.
Our journey began at the magnificent 1Hotel Mayfair, an eco-conscious haven that served as our creative sanctuary for styling, makeup, and much-needed rejuvenation amid the whirlwind of our photoshoot. From the moment we arrived, the air buzzed with creativity, thanks to our dream team. Leading the charge was the incredibly talented hair and makeup artist, Jimena Lemck, who transformed our models into breathtaking visions. Meanwhile, the equally brilliant photographer and videographer, Miro Cik, masterfully captured each shot, preserving not just images but the very essence of our campaign.
We were thrilled to welcome back our beloved model, Anujin Roberts, whose signature charm and magnetic presence added depth to our visuals. Joining her was the enchanting Pinky Cami, our new model whose captivating energy electrified our scenes, infusing the project with an exciting new flair that was essential to our concept.
A standout moment of this campaign was our collaboration with Lae Lae London, a fashion label poised to disrupt the industry and led by the talented Sade Amos. Inspired by my experiences in Copenhagen and the invigorating spirit of collaboration among emerging entrepreneurs, I envisioned AJOSEPO as a platform for uplifting others within the fashion community. After discovering Lae Lae London on Instagram, I initially reached out to borrow a few pieces for the shoot. In a delightful turn of events, Sade stepped in and styled one of our three stunning campaign looks, featuring her meticulously crafted designs.
The day unfolded as a whirlwind of energy and creativity, marked by a non-stop shoot where teamwork truly shone. Each crew member went above and beyond, whether it was adjusting lighting with painstaking precision, refining outfits with expert eyes, or lifting spirits during those inevitable moments of fatigue. This project was a remarkable testament to the power of collaboration, showcasing the unique strengths of every individual involved.
Stay tuned for an upcoming article in which I’ll share insider tips on executing a high-impact campaign even under tight deadlines and budget constraints. In the meantime, enjoy these behind-the-scenes snapshots—a vibrant homage to creativity, community, and the dynamic, ever-evolving spirit of London!
BTS Photography and Videography Credit:
Jimena Lemck, Annie Roberts, Cami Rosa, Sade Amos, and Tofi Caroline Adedoyin