“For the Summer Gemstone Campaign, I wanted to reflect the essence of each semiprecious stone—black onyx, red agate, and green quartz—in a highly visual and intimate way. Each of these stones carries its own quiet strength, and I curated a team I deeply trust to help bring that vision to life: our long-time HMUA Jimena, the incredibly talented photographer and videographer Miro, and one of my favourite muses, Shaska. We shot the entire campaign in and around my apartment in East London. Using these familiar, lived-in spaces allowed us to lean into a sense of closeness and vulnerability, capturing both the raw beauty of the stones and the quiet confidence of the woman wearing them.”