We are a British brand launched in the autumn of 2024 by Tofi Caroline Adedoyin, a former investment banking director. The brand focuses on creating strikingly timeless and versatile pieces tailored to elevate the modern woman’s style. The versatile designs are crafted with personal branding in mind, helping you effortlessly convey your individuality.

AJOSEPO is dedicated to utilising only high-quality hypoallergenic metals and materials, guaranteeing that each piece is suitable for any occasion.

Our Process

We collaborate with expert craftsmen in Thailand who are accredited by the Responsible Jewellery Council. Our collections exclusively use certified natural gemstones, certified solid recycled gold, and sterling silver—all hypoallergenic.

Our designs focus on durability and exceptional quality. All our jewellery is crafted from certified solid 925 sterling silver or 18k solid gold vermeil, with some of our bracelets and necklaces featuring natural stones.

Our Manufacturers and Suppliers

We prioritise safe and ethical production practices and collaborate with UK and Thailand partners who share our commitment to sustainability. Our packaging is luxurious, modern, and minimal; however, we ensure that our manufacturing partner employs eco-friendly methods that mitigate adverse environmental impacts while conserving energy and natural resources.

Sustainability

We strive for sustainability without sacrificing elegance and style. Our jewellery is exclusively crafted from recycled and sustainable materials sourced from suppliers who uphold humanitarian and sustainable standards. We utilise packaging that adheres to responsible practices to minimise environmental impact while preserving energy and natural resources.

Meet Tofi Caroline Adedoyin

Tofi is the designer and founder of AJOSEPO. She pursued her education in Brighton and Wales, earning a Bachelor's degree in Law, a Master's in Management, another in Law, and a PhD in Corporate Governance. After completing her studies, Tofi transitioned from academia to a successful career in the banking industry. She worked for financial institutions in London and Copenhagen for over eight years.

Tofi strategically utilised her branding skills during her banking career to enhance her professional journey. She frequently incorporated fashion and accessories into her work, particularly jewellery collected during her travels to Lagos and heirlooms from her mother, showcasing her unique style. While working at an American investment bank, Tofi identified a gap in the market for a jewellery brand aimed at modern professional women who value minimalist and timeless designs.

Inspired by her experiences and driven by an entrepreneurial spirit to address this gap, Tofi launched her studio in September 2024. In her studio, she meticulously designs each piece. The designs are then expertly crafted by skilled artisans in Thailand who use ethical and sustainable materials.

"My goal is to create jewellery pieces you’ll want to wear daily, crafting designs that seamlessly enhance any outfit. I’ve carefully curated minimalistic signature pieces, focusing less on fleeting trends and more on timeless jewellery that you can cherish for a lifetime."

— Tofi Caroline Adedoyin