We are a British brand launched in the Autumn of 2024 by Tofi Caroline Adedoyin, a former investment banking director. The brand focuses on creating empowering, timeless, versatile pieces tailored to the modern woman’s everyday wardrobe.
The versatile designs are crafted with personal branding in mind, helping you effortlessly convey your individuality.
AJOSEPO is committed to using only high-quality materials, ensuring that each piece is appropriate for any occasion.

Our Process

We collaborate with expert craftsmen in Thailand accredited by the Responsible Jewellery Council. Our collections exclusively use certified natural gemstones and certified and recycled gold, sterling silver, and brass.

Durability and exceptional quality are central to our designs; our earrings and rings are crafted from recycled 925 sterling silver or 18k solid gold vermeil. Some of our bracelets and necklaces are made from these materials, while others incorporate brass. Our gemstone collection features natural stones.

Our Manufacturers and Suppliers

We prioritise safe and ethical production practices and work closely with UK and Thailand partners who share our commitment to sustainability. Our packaging is luxurious, modern, and minimal; however, we ensure that our manufacturing partner employs eco-friendly methods that reduce negative environmental impact while conserving energy and natural resources.

Sustainability

We strive for sustainability without sacrificing elegance and style. Our jewellery is crafted from recycled and sustainable materials sourced from suppliers who uphold Humanitarian and Sustainable Standards. We utilise packaging that adheres to responsible practices to minimise environmental impact while preserving energy and natural resources.

Tofi is the designer and founder of AJOSEPO. She pursued her education in Brighton and Wales, earning a Bachelor's degree in Law, a Master's in Management, another in Law, and a PhD in Corporate Governance.

After completing her studies, Tofi transitioned from academia to a successful career in the banking industry, working for financial institutions in London and Copenhagen for over eight years.

During her banking career, Tofi strategically used her branding skills to enhance her professional journey. She often incorporated fashion and accessories into her work, particularly jewellery collected during her travels to Lagos and heirlooms from her mother, showcasing her unique style.

While working at an American investment bank, Tofi identified a gap in the market for a jewellery brand aimed at modern professional women who value minimalist and timeless designs. Inspired by her own experiences and driven by an entrepreneurial spirit to address this gap, she launched her studio in September 2024.

Tofi meticulously designs each piece in her studio. The designs are then expertly crafted by skilled craftsmen in Thailand who use ethical and sustainable materials.