Happy New Year, everyone! I hope you have enjoyed a delightful Christmas and that 2025 is off to a joyful and memorable start. I spent my holidays relaxing with my partner, Miro, as we explored the vibrant cultures of Miami and New Orleans. After our adventures, we returned to a cold and cloudy London on January 1st, which made the contrast quite striking. Despite the chilly temperatures, I am genuinely excited to be back in London, ready to embark on the next phase of building my little brand, AJOSEPO.

I officially launched AJOSEPO in late September 2024, and the response has been overwhelmingly positive. To express my gratitude for the sheer amount of customer feedback and encouraging messages I've received would be an understatement. Each interaction fills me with appreciation for the remarkable individuals with whom I have had the privilege of collaborating. I am especially thankful to all my partners who have supported AJOSEPO by purchasing our signature pieces and sharing their positive experiences with me. Your trust and enthusiasm have been invaluable to this journey.

Looking ahead to 2025, my primary focus is to nurture the growth of AJOSEPO. I am committed to ensuring existing and new partners receive the finest customer service possible. This will involve maintaining prompt and seamless communication and providing the unrivalled quality of our jewellery signatures that our partners have come to expect. Additionally, I aim to enhance my networking skills and collaborate with individuals who can assist in propelling this growth journey forward. This is particularly challenging for me, as I am naturally introverted; however, I recognise the importance of stepping outside my comfort zone if I want to see AJOSEPO flourish. There’s a sense of excitement about the possibilities that await in 2025, as there are numerous opportunities and developments that I can’t wait to unveil soon.

I also intend to strengthen the relationships I've built so far, making sure I shine a positive light on those who have played critical roles in ensuring my journey has been as smooth as possible. Moreover, I aspire to be more intentional in selecting my collaborators, particularly models. While I’ve been fortunate to work with stunning women, most of whom have been biracial, I am eager to broaden my horizons by collaborating with older and Black models. It's vital for our current and prospective AJOSEPO partners to see themselves reflected in the women who represent our brand. To achieve this, I've actively begun refining my hiring process, a journey I took significant strides on last year.

I am thrilled to introduce you to one of our newest models, Anya, who captured my creative vision the moment we met. Anya is a talented Ukrainian polyglot whose beauty and fearlessness radiated through our recent photo shoot. Miro, the photographer, and I were truly taken with her ability to embody the essence of the stunning gold pieces she adorned. I’m excited to share more content featuring Anya and other remarkable models who will soon be part of our AJOSEPO family; I can hardly wait to unveil this to you all.

Wishing every one of you a fantastic 2025 filled with joy and inspiration!

Love,  Tofi Caroline xx