This edition features Rachel Allison, award-winning founder of Axe + Saw, the creative storytelling agency transforming how brands communicate with culture.

With a 15-year career built on doing things differently, Rachel launched Axe + Saw in 2020 to challenge PR norms and create campaigns rooted in representation, authenticity, and community. What began during a period of global upheaval has grown into a fast-scaling agency recognised for award-winning work and partnerships with brands shaping modern culture, such as Spotify, Feeld, Yard Sale Pizza, and Ace & Tate, producing campaigns that drive conversation, not just coverage.

In conversation, Rachel reflects on leadership, inclusion beyond box-ticking, the future of human storytelling in the age of AI, and what it truly means to build cultural relevance. Alongside a few rapid-fire question rounds and a glimpse inside her bag, this spotlight offers an intimate look at a founder building impact through narrative.

Discover Axe + Saw:
Instagram: @axeandsaw_
Website: https://www.axeandsaw.co.uk

Watch the full spotlight below!

Filmed by London58 | Interview by Tofi | Shot in London